Verdi is a strategic communication boutique. Our clients have something to say, and most of them suspect that how it's said will decide whether anyone listens.
We work on context: the space, the moment, and the handful of people whose opinion actually counts. Usually where politics, culture and a few carefully chosen commercial projects meet.
Our team
Who you'll actually be talking to.
Mihai Pop
General Director
Studied at the Bucharest University of Economic Studies and at WU Vienna, with a German-language master’s in business. During his doctoral research, he published several academic articles on disinformation and fake news. Has spent more than a decade moving between business, management and communication, which turns out to be useful when you have to run all three at once. He runs the company: operations, people, budgets and client relationships. He makes sure Verdi works as well as it thinks. Of the two, that’s the harder job.
Vlad Pîrvu
Strategy Director
Marketing graduate of the Bucharest University of Economic Studies, journalist by training and temperament. More than a decade in political, institutional and brand communication, and more than a few election campaigns survived. Decides what a project is really about, occasionally before the client does. His curiosity rarely stops where the brief does, which may explain Verdi’s particular interest in editorial and cultural work.
Iancu Horațiu
Financial Director
Studied at the Bucharest University of Economic Studies, German section, followed by a German-language master in business administration. Before stepping into leadership, honed financial discipline inside large energy players, where margins for error simply didn't exist. Has spent over six years steering the company's financial core, turning raw numbers into clear strategic decisions. Keeps budgets honest, reporting clean and compliance pleasantly uneventful.
Rareș Dima
Head of Video Production
Studied cinematography at UNATC in Bucharest, with both a bachelor’s and a master’s degree, then added a copywriting course at the ADC Advertising School. As a Director of Photography, he has shot four feature films, a docu-drama and two TV series, along with a long list of shorts. As a colorist, he graded season 10 of MasterChef Romania. Has spent years behind the camera, in the edit and in the grading suite. He runs video production at Verdi and contributes to the scripts for campaign spots. He makes sure the idea that sounds good in the meeting also looks good on screen. The meeting room is forgiving. The camera isn’t.
Diana Babanica
Graphic Designer
Studied journalism and communication, then took a master’s in marketing, advertising and PR. She has developed creative concepts for national campaigns, for major Romanian brands, international brands and political campaigns alike. Each came with a different audience, a different deadline and the same expectation: that people notice. She works as art director, motion designer and UX specialist, shaping the visual materials of each brand.
Dragoș Sandu
Photographer and Filmmaker
Studied law, then chose the camera. The legal profession has coped. He has spent six years in advertising and marketing, taking photo, video and audio productions from first idea to final cut. His work includes TV commercials, documentaries and political content in which candidates actually have something to say. Outside work, he snowboards, surfs and is fascinated by wolves. You can feel all three in his films: patience, balance and timing.
Our partners
Strategic partner
Luciana Elena Petrescu
Strategic Consulting and Crisis Communication
Senior consultant in strategic communication and reputation. Leads the Romanian branch of the European Association of Communication Directors, after senior roles at HS Timber, RoPower Nuclear and Nuclearelectrica. Sectors where a crisis is never only a communication problem.
Creative partner
Goran Mihailov
Film and commercial director
Film, commercial and branded content director, half Serbian, half Romanian, based in Bucharest. Holds a bachelor’s and a master’s in Film Directing from UNATC and has directed since 2011. His independent films have been recognised at festivals including San Sebastián, alongside commercials for well-known brands.
Technology partner
Răzvan Turcu
Software Engineering
Works with Verdi project by project, on full-stack applications and infrastructure. When a client needs a platform or an application rather than a landing page, he builds it. He studied computer science at UC Berkeley.
What we do
Four disciplines. We stopped at four on purpose.
Strategy
Positioning. Research. Narrative. Reputation.
We start by working out the problem, which is rarely the one in the brief. Positioning, proprietary research and narrative architecture, for organisations and for the people whose names are on the door.
Creative
Concept. Identity. Campaigns. Social media. Cinematic production.
A strategy that stays in a document is an expensive opinion. We give it form: concept, identity and campaigns built on one idea instead of a content calendar. From a single post to a cinematic production, everything starts with a thought someone will still remember next week.
Public Affairs and Political Communication
Institutions. Public figures. Issues. Elections.
Counsel for institutions, public figures and elections, the moments when everything ends up being said in public anyway. From the crisis that arrives on a Friday evening to a position meant to outlast the news cycle.
Culture and Ideas
Editorial. Cultural projects. Conversations worth having.
Culture is where a society works out what it thinks, usually some time before politics catches up. Communication for cultural institutions, editorial work, and a few projects of our own. Visibility usually follows. We just try not to confuse the two.
Areas of experience
Where context does most of the work
Politics and elections
Government and public sector
Civil society
Culture
Energy
Banking and finance
Who we work with
The problem matters more than the service.
You call us when
You don't yet know what needs to be said. How to say it comes second.
The stakes leave no room for a wrong call: a crisis, an institutional position, an election.
The conversation has to happen at the top, not be relayed through a marketing department.
We don't take
Execution briefs with no strategy behind them. Someone else will do them faster, and probably cheaper.
Mandates where we're one supplier among several, with no seat near the decision.